A 20-second video clip win the audience

 The video clip was on the air in 2009 and immediately became popular among the audience. The secret of its success was quite clear: the 20-second video included prologue, climax and epilogue. It resembled a real feature-length film!

 The experts stated that the video commercial of IGUMO&IT proved to be a vivid one which was well-known to a wide range of young people:

  «In summer 2009 on Moscow channels a music video was launched by the Institute for the Humanities and IT. A real-life story of a guy and a girl, both students of IGUMO&IT, who met on the Moscow Metro is the plot of the video. The hit „White Dragonfly of Love“ by the boys-band „Quest Pistols“ was used as a soundtrack to the video in order to attract the audience. But the lyrics were rewritten for IGUMO IT.

 It is hard to believe but it is true – the whole team which participated in the video clip production – the artists, the scriptwriters, the directors, the cameramen, the editors, the assistant directors and even the crowd from the Moscow Metro – are from IGUMO&IT.

 The video clip is still in media space; it attracts the outside audience. Just in the first decades of January 2011 the video was watched by several thousand people.